Why Writers Should Embrace Comic-cons

I’m a writer and a geek. Yes, both at the same time! As a geek, I love going to comic-cons. They’re fun, and they present opportunities that just aren’t around during the normal course of a year – namely meeting favorite creators and spending time with thousands of people who appreciate the same things I do.

…….okay, fine, you can also get killer deals on comics. There, I said it. Are you happy now??

So, why should writers – whether published or aspiring – care about what happens at a comic convention? Here’s why:

1) Conventions have evolved. Modern comic conventions are no longer just an awkward mass of sweaty, bearded nerds in X-Men t-shirts. They’ve expanded to include all areas of pop culture, and in doing so have greatly increased their exposure and the diversity of their attendees. For instance, the 2011 Phoenix Comicon hosted media panels for everything from Tron: Legacy to Chuck to True Blood, and those were just a handful of the high-profile events. At least a dozen smaller panels featured writers from comics to steampunk to sci-fi, and even some traditional fiction, with packed audiences eager to hear from their favorite creators. The average attendee has progressed beyond the stereotype to include enthusiasts from all walks of life – from comic geeks to whole families to suit-wearing urban professionals.

2) For professional writers: greater exposure. Because comic conventions are evolving into total pop culture events, writers have a unique opportunity to reach a diverse cross-section of fans. An exhibit hall booth is seen by literally thousands of new eyes per day – eyes belonging to people who constantly search for new and compelling entertainment. Maybe your books aren’t in a genre they normally read, and maybe they’ve only heard your name in passing, but many con-goers attend with an eye toward discovery. Yes, they want to hear about their favorite properties, and yes, they want to score deals on stuff they already love. But they also tend to be open-minded and willing to try something unfamiliar. Then, if they like your work, they get the added bonus of introducing something new and awesome to their clan, er, friends.

3) For aspiring writers: education and motivation. If you’re looking to break into the business, writing panels can be a great resource. You’ll hear established, professional authors discuss how they approach both the craft and the business of writing. You can ask questions about developing your work, navigating the publishing industry, and achieving your writing goals. Because the writing panels tend to be smaller, you can often speak to the authors face-to-face once the panels are concluded. Many of them will stick around to talk with their fans and answer more questions. These events can also be a powerful source of motivation. Nothing refuels the fire for writing like rubbing elbows with those who are doing it successfully! You’ll get the chance to absorb their enthusiasm and love for what they do, and you’ll find yourself more determined to get that manuscript finished! Because, who knows? Maybe in the years to come those panels will feature you as an author, and you’ll be fielding questions from your fans.

Want to learn more or share your experiences? Leave a comment!